Web Site Tips You Might Not Have Heard Of:
1. Keyword In Title: Not any keyword or key phrase. You have to use a keyword tool to find the most profitable search terms for your web site. Be sure to register a domain name with your keyword or phrase in the title. Otherwise, you’re at a tremendous loss. Having a catchy 'name' and registering that 'name' online then submitting it to the web will not be effective at first. It will take years to get to the top of the search engines if done this way. Catchy names are for offline businesses that want to attract simple minded people. Online, the search engines rule and you must follow their rules.
2. Keyword In Text Body: Take for example my web site, MankatoWebDesign.com. Recently, I wanted to optimize my web site for the keywords "Mankato web design" and "Minnesota website design". I went ahead and put these keywords in my text body in the exact order as they appear in the previous sentence. Search engines can be picky when it comes to keyword arrangement and this arrangement was the most searched of the different ways I could arrange the key phrases according to the keyword tool . Now, do not get copy + paste happy with your keywords. You must keep the key phrase down to 3-5% of your web page's total body text volume. Otherwise, the search engines will interpret "Mankato web design" as 25% of the body text as spam and treat your site like any good person would. They would throw it straight in the trash and probably not even index it to their listings.
3. Keyword At The Top Of Your Website: If you want to put your keyword at the top of your web site, do not assume the top of your page is truly the top. When you are using CSS, Tables, or Cells you might put your keyword where you think it should go. In reality, when the search engines crawl your page to be indexed it might grab your left hand side menu instead. In a nutshell, you have to work through your web site's code right after the < body > and find the first time you have text on your site. Ideally, this is where your keyword should be placed.
4. Keyword In Heading Tags: Only a professional web designer makes a site with a CSS style sheet. The CSS style sheet allows you to develop a web site with complete control over the color scheme, font scheme, layout, effects, and more. The CSS sheet will also allow you to control your < H1 >, < H2 >, and < H3 > tags. These heading tags are of most importance to the techno brain of a search engine robot. It has been shown numerous times that having proper header tags with your keyword in them will help expose your site beyond your expectations.
5. Keyword In Links: Links that go to your website that you posted somewhere and the links that leave your web site to another of similar content must be optimized. Ideally, your outgoing and incoming links should be like so: Mankato Web Design . Notice that the link is bolded to stress importance, it has the same keyword that I want to optimize for, and the web sites address contains the keywords I want to optimize for (MankatoWebDesign.com). Whether you're linking to your web site on the search engines, blogs, or in a discussion forum signature proper keyword linking usage is required.
6. Keyword In Image Names: Name your images the same name as the individual web page you're placing that image on. For example, say you did the right thing and made a page ../delicious_cook_new_york.html. They keyword your were looking to optimize for was "delicious cook new york." When you place any images on that page they must have some sort of connection with your keyword. You might try saving the image you place on that page as ../delicious_cook_new_york.gif
Please not the underscores. It has been long debated whether using a hyphen (-) or an underscore (_) is more effective at optimizing the various sections of your web site.
7. Keyword In Meta Tags: Using the example above, the first keyword in your META Tag keyword section should be "delicious cook new york."
8. Keyword In Image ALT Tags: ALT Tags are the tags you can place on your web site to describe a particular image. Use the keyword your optimizing for in your ALT tag but make sure not to get spammy about it if you have a lot of images. An example of how to do this is presented below.
Placing An ALT Tag On Your Site After The IMG SRC Tag
ALT="Delicious Cook New York Chef">
That's it for today folks. I hope this has helped some of you as it has I in ranking higher in the search engines. Do not forget to submit your web site to the search engines after you make these changes and good luck!
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